Socially Responsible Advertising Altruism or Exploitation?

Its true that consumers feel much better using products that supports a cause a certain campaign or which is safe for the environment like supporting breast cancer ,children cancer ,go green,and recycling etc... but the Question remains are these companies 100% honest ? after all they are responsible for it . in my opinion these companies for sure wants to market their products ,in order to do that they have to make a purpose for the customer to feel better about it and choose it rather than some other similar products and to make it stand out for them , its like giving the consumer a guilt free pass . we don't see that a lot in Saudi Arabia but its happening now a lot , i shall call it westernize marketing (foreign marketing ) because in the states every successful product has a cause "a campaign or supports and issue in the society or even donates money for something , it can be anything but still they have a plan , a plan to make the consumer believe and trust this product and also for companies to safe money in doing things for the environment i think as a local example " al Baik Campaign for the environment and anti smocking as well " is a successful markinting for the prouduct all thought in the bigger picture al Baik is not local barnded or marketed ,,,its wesernized as well but i still see it as a good example "ALBAIK Nazeeh & Wartan TV Ad"

Even the Mercy campaign was a successful local example

Another General Example Marks & Spencer 2007

they did something called "plan A" which is a 5 year 100 points plan to tackle problems that concerns the consumer
• Fights climate change
• reduce waste
• safe natural resources
• build a healthier nation
After all they want to please the consumer . they called it Plan A because they believe tackling such problems is the only way to do business these days .