I agree on the sound that it transforms negative energy to positive or vice versa , and even the light its very important in design.
It all makes sense when they use the balanced neon light in the supermarket in the fruits and vegetables section to enhance the colors, so it effects the consumer .
Studding each and every color and knowing the effect behind it, all that makes a good designer because he\she is connecting with the consumer psychologically.
some consumers are visual , what attracts them the most is the colors so it effects their mood whether they know it or not. for example you wouldn't be comfortable sitting in a fast food restaurant with soft lights and pastel colors , the same feeling you get when you see a fresh juice with black package .....???
Its important and its the designers job to attach a suitable sound and color and even image for his\her designs so the person can relay on it somehow , and off course a good research behind choosing every single thing benefits his design.
In my opinion That what makes a strong designer. and makes him\her the best in delivering the messages to the consumers.
sometimes it can gives you the positive energy for a negative reason
For example : Marlboro light advertising they chose very natural peaceful landscapes that makes u connect to it in a certain level and then a choice of sound that starts soft and then increases so it gives u the energetic feeling and challenges .
all thought its a smoking add and smoking is bad for the health but the designer here chose the right kind of music and sound long with the images of the landscapes to reflects a certain feeling for the consumer .
i cannot say that would be a bad design , in-matter of fact it is successful in delivering the massage to the consumer in the " advertising "
after all its the designers responsibility to make an impact of changing the world to a better place by reflecting a certain feeing and a massage in his\her designs
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