If Pepsi claimed that Pepsi max is Zero sugar and it actually contains some amount of sugar , i would be a millionaire right now.
HONESTY in general is important and its much more important when selling and advertising a product , but after all life is not perfect and people lie .
Every designer want their design to be the best or at least attractive somehow, and in order to that they ,designers have to focus on their product's positives and just ignore the negatives.
and that's what they call the Ugly Truth.
the designers job is to make things look nicer and that's their main goal.
off course their are some exceptions , like that they cant officially claim if something is not in their products and vise versa otherwise it well bring them bad reputation
and at the same time thats why in every product design there is a white lie that benefits the product somehow, and also for competing.
Another kind in reality branding , is attaching the product to someone famous to attract consumers attention and make them think its a great product or why would that famous person would use it . they might miss use it or lets say for a certain people who get attracted to these stuff easily but mostly it works : Example Ad Example 2
at the end in my opinion HONESTY is always the best solution and that would benefit the consumer for sure , but as a designer its smart to be aware of the strength and weaknesses their product has, and they have to try as much as possible to be honest and smart at the same time .
Tuesday 25 May 2010
Sunday 9 May 2010
Mental Whiplash
My definition of qualified is not only checking a list of requirements.
A qualified instructor mean someone who know how to communicate with his\her
students, and successfully delivers what he\she has on mind .
A lot of instructors have some communication issues with student, it doesn't matter if he\she has a BA or a PHD if he\she does not t know how to communicate with his\her students, and help them in actually knowing their weaknesses and improve it.
Its very easy to find knowledge every where nowadays, but you rarely find experienced qualified instructors .
In my opinion experience is important, and If there is a combination of knowledge and experience together that would be much more important as well .
An old experienced instructor will maybe benefit the student more than the young one but that does not mean that the young experienced instructor wouldn't be helpful .
maybe experience can't be measure by years, sometimes in one year a person can experience things others cant experience in a life time, so it depends on the amount of experience they've had in teaching and dealing with people and life . thats why they attend to prefer the older because logically they will think she is more experienced, but still in my opinion there is no age or time to measure the amount of experience a person can get .
After all i think that experience is the most important qualification needed to teach because experience it defines the person's or the instructor's personality and what he\she is today .
A qualified instructor mean someone who know how to communicate with his\her
students, and successfully delivers what he\she has on mind .
A lot of instructors have some communication issues with student, it doesn't matter if he\she has a BA or a PHD if he\she does not t know how to communicate with his\her students, and help them in actually knowing their weaknesses and improve it.
Its very easy to find knowledge every where nowadays, but you rarely find experienced qualified instructors .
In my opinion experience is important, and If there is a combination of knowledge and experience together that would be much more important as well .
An old experienced instructor will maybe benefit the student more than the young one but that does not mean that the young experienced instructor wouldn't be helpful .
maybe experience can't be measure by years, sometimes in one year a person can experience things others cant experience in a life time, so it depends on the amount of experience they've had in teaching and dealing with people and life . thats why they attend to prefer the older because logically they will think she is more experienced, but still in my opinion there is no age or time to measure the amount of experience a person can get .
After all i think that experience is the most important qualification needed to teach because experience it defines the person's or the instructor's personality and what he\she is today .
Who Gets to Say What to Whom
People are visual . and most of them judge any design by its visuals . In my opinion that a strong logo or a poster has to have a very strong message behind it whether good or bad , it shouldn't reflect an idea behind it all the time but the strongest is the balanced one that has and idea plus attractive visuals and that what make the design stand out . for example " Coca-Cola poster that scratch Muslims in their religion " that off course not an official Coca-Cola ad logically why would they do such a thing ..? but another group of designer whatever their believes or concerns are.... they 'v designed such a thing to target a few number of people and in my opinion they had a strong idea which was the religion issue to muslims and thats very important . so they knew the target focus on the cause and designed something that effected them good or bad . they've succeeded in a way . for example nike line shoes which has an illustration of flames and it looked as if its one of god names ALLAH that is a similar example to Coca-Cola
So for a designer to make a huge impact to the world he\she should put in her consideration the balance effect , without offending any religion or a race . plus a strong positive message with an attractive visuals as well.
Friday 7 May 2010
Healing with design
"one can argue that energy is the bridge between spirit and matter ".
I agree on the sound that it transforms negative energy to positive or vice versa , and even the light its very important in design.
It all makes sense when they use the balanced neon light in the supermarket in the fruits and vegetables section to enhance the colors, so it effects the consumer .
Studding each and every color and knowing the effect behind it, all that makes a good designer because he\she is connecting with the consumer psychologically.
some consumers are visual , what attracts them the most is the colors so it effects their mood whether they know it or not. for example you wouldn't be comfortable sitting in a fast food restaurant with soft lights and pastel colors , the same feeling you get when you see a fresh juice with black package .....???
Its important and its the designers job to attach a suitable sound and color and even image for his\her designs so the person can relay on it somehow , and off course a good research behind choosing every single thing benefits his design.
In my opinion That what makes a strong designer. and makes him\her the best in delivering the messages to the consumers.
sometimes it can gives you the positive energy for a negative reason
For example : Marlboro light advertising they chose very natural peaceful landscapes that makes u connect to it in a certain level and then a choice of sound that starts soft and then increases so it gives u the energetic feeling and challenges .
all thought its a smoking add and smoking is bad for the health but the designer here chose the right kind of music and sound long with the images of the landscapes to reflects a certain feeling for the consumer .
i cannot say that would be a bad design , in-matter of fact it is successful in delivering the massage to the consumer in the " advertising "
after all its the designers responsibility to make an impact of changing the world to a better place by reflecting a certain feeing and a massage in his\her designs
I agree on the sound that it transforms negative energy to positive or vice versa , and even the light its very important in design.
It all makes sense when they use the balanced neon light in the supermarket in the fruits and vegetables section to enhance the colors, so it effects the consumer .
Studding each and every color and knowing the effect behind it, all that makes a good designer because he\she is connecting with the consumer psychologically.
some consumers are visual , what attracts them the most is the colors so it effects their mood whether they know it or not. for example you wouldn't be comfortable sitting in a fast food restaurant with soft lights and pastel colors , the same feeling you get when you see a fresh juice with black package .....???
Its important and its the designers job to attach a suitable sound and color and even image for his\her designs so the person can relay on it somehow , and off course a good research behind choosing every single thing benefits his design.
In my opinion That what makes a strong designer. and makes him\her the best in delivering the messages to the consumers.
sometimes it can gives you the positive energy for a negative reason
For example : Marlboro light advertising they chose very natural peaceful landscapes that makes u connect to it in a certain level and then a choice of sound that starts soft and then increases so it gives u the energetic feeling and challenges .
all thought its a smoking add and smoking is bad for the health but the designer here chose the right kind of music and sound long with the images of the landscapes to reflects a certain feeling for the consumer .
i cannot say that would be a bad design , in-matter of fact it is successful in delivering the massage to the consumer in the " advertising "
after all its the designers responsibility to make an impact of changing the world to a better place by reflecting a certain feeing and a massage in his\her designs
Socially Responsible Advertising Altruism or Exploitation?
Its true that consumers feel much better using products that supports a cause a certain campaign or which is safe for the environment like supporting breast cancer ,children cancer ,go green,and recycling etc... but the Question remains are these companies 100% honest ? after all they are responsible for it . in my opinion these companies for sure wants to market their products ,in order to do that they have to make a purpose for the customer to feel better about it and choose it rather than some other similar products and to make it stand out for them , its like giving the consumer a guilt free pass . we don't see that a lot in Saudi Arabia but its happening now a lot , i shall call it westernize marketing (foreign marketing ) because in the states every successful product has a cause "a campaign or supports and issue in the society or even donates money for something , it can be anything but still they have a plan , a plan to make the consumer believe and trust this product and also for companies to safe money in doing things for the environment i think as a local example " al Baik Campaign for the environment and anti smocking as well " is a successful markinting for the prouduct all thought in the bigger picture al Baik is not local barnded or marketed ,,,its wesernized as well but i still see it as a good example "ALBAIK Nazeeh & Wartan TV Ad"
Even the Mercy campaign was a successful local example
Even the Mercy campaign was a successful local example
Another General Example Marks & Spencer 2007
they did something called "plan A" which is a 5 year 100 points plan to tackle problems that concerns the consumer
• Fights climate change
• reduce waste
• safe natural resources
• build a healthier nation
After all they want to please the consumer . they called it Plan A because they believe tackling such problems is the only way to do business these days .
• Fights climate change
• reduce waste
• safe natural resources
• build a healthier nation
After all they want to please the consumer . they called it Plan A because they believe tackling such problems is the only way to do business these days .
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